Alejandro Pena talks growth and sustainability in New Keter Report

Keter, under CEO Alejandro Pena’s leadership, sets a high standard for what it means to be a responsible, growth-oriented business in today’s world.

Alejandro Pena, the CEO of Keter Group, has unveiled the latest Keter Sustainability Report, offering a comprehensive overview of the company’s strides in both growth and sustainability. As a leading home and garden solutions brand, Keter continues to champion initiatives that drive business success and promote environmental stewardship. In this new report, Pena shares insights into the company’s strategic expansions and its unwavering commitment to sustainability, providing a clear vision for a future where growth and environmental responsibility coexist harmoniously.

Keter has long been recognised for its dedication to sustainable practices, and the latest report reinforces this commitment. In the report, Alejandro Pena stated, “At Keter, we continue to pursue our purpose and our passion, which is to shape what’s next for a better day by creating, inventing, designing, and building solutions for homes, gardens, and storage so that our customers and communities can live comfortably and adopt more sustainable lifestyles.”

A significant highlight of Keter’s sustainability journey is its robust approach to reducing carbon emissions. The report details how the company achieved an 8% reduction in absolute Scope 1 and Scope 2 greenhouse gas emissions in 2023, attributing this success to ongoing efficiency improvements and renewable energy sources. The company is well on its way to meeting its pledge of a 25% reduction in emissions per ton by 2025, having already achieved a 24.6% reduction compared to 2018.

Keter’s sustainability initiatives extend beyond emissions reduction. The company has made notable progress in sourcing and utilising recycled materials, maintaining a rate of over 41.09% recycled content in its products in 2023. This achievement is particularly commendable given the challenges of sourcing recycled resins for broader use in production. The company’s in-house recycler in the U.S., Trigon, plays a pivotal role in this process, and the company is actively exploring new opportunities to increase its recycled content usage further to meet its ambitious target of 55% by 2025.

The report also highlights Keter’s innovative recycling initiatives. For instance, the company has introduced product take-back and recycling programs in collaboration with key retailers. These initiatives provide consumers with sustainable disposal options and reinforce Keter’s leadership in recycling science and innovation.

Keter’s growth and expansion

While sustainability is a cornerstone of Keter’s business strategy, the company’s growth trajectory is equally impressive. Over the past year, the company has expanded its global footprint with a significant focus on direct-to-consumer online sales. This strategic move has allowed the company to tap into new markets, offering customers a more comprehensive range of choices and the convenience of sourcing home solutions with just a few clicks.

“We grew our global business, boosted by targeted expansion of our direct-to-customer online sales, now available in more markets, offering customers more choice and the convenience of sourcing their selected home solutions with just a few clicks,” Alejandro Pena shared. This growth strategy enhances customer convenience and aligns with the company’s goal of reaching a broader audience and fostering stronger connections with consumers worldwide.

Pena continued, “For those who prefer a retail experience, we maintain our networks in different countries, often partnering with our key retailers to deliver customised product ranges or create product take-back or recycling initiatives for the benefit of consumers and the planet. We continued to work hard to source and utilise recycled content and progressed initiatives that keep us at the leading edge of recycling science and innovation.”

Alejandro Pena’s leadership has been pivotal in navigating these changes, ensuring that the company remains on a steady growth path while upholding its commitment to sustainability. His vision for the firm’s future is one where growth and environmental stewardship go hand in hand, a sentiment that resonates strongly in the company’s latest report.

Alejandro Pena talks challenges and community engagement

The company’s focus on creating a positive impact extends beyond environmental efforts to include significant social contributions, reflecting a holistic approach to corporate responsibility.

Keter’s efforts to reduce emissions, increase recycled content, and expand its market presence are commendable and reflect a forward-thinking approach to business. Pena’s vision of a company that balances growth with environmental stewardship offers a road map for other companies to follow. The latest report serves as a testament to the company’s achievements and future aspirations, reinforcing the company’s position as a leader in the business and environmental arenas.

“As always, I am inspired by our global team of dedicated, smart, and caring people at Keter. We are powered by our shared passion for a better future, and we work together with our partners to overcome all challenges, even in the most testing of circumstances. Shaping what’s next for a better day is no quick fix, but we are doing more each day, and this adds up to a meaningful contribution to sustainable development for our people, our communities, and our planet as we continue on our path,” said Alejandro Pena.

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Photo: Courtesy of Keter