Premium beauty salon Pre- opens second London location

Since opening its flagship salon in Islington three years ago, founder Mimi Gaston-Kennedy has been on a mission to redefine London’s premium beauty scene, providing treatments for all of life’s moments, whether that be Pre-weekend, Pre-holiday or Pre-wedding as the name Pre- suggests. 

This summer sees the launch of the brand’s second salon in Parsons Green, with a range of treatments on offer including tailor-made Hydrafacials, facial aesthetics and injectable skincare such as Profhilo and Ameela, as well as waxing, brows and lashes.

Tucked away on New Kings Road, the new Parsons Green salon has been elegantly designed to create a warm and inviting space for guests. Every detail has been carefully considered, from the individual treatment rooms to the waiting areas, creating a salon that blends contemporary style and functionality seamlessly. Staff are friendly and attentive, while the salon’s Pre-Drinks menu offers guests a mix of soft and alcoholic beverages to enjoy during their pampering sessions. 

At the heart of the salon’s ethos is its commitment to ensuring everything from aesthetic treatments to high-tech custom facials remains accessible for all, while upholding the highest industry standards thanks to a team of highly-skilled medical practitioners. 

Gaston-Kennedy explained, “Opening our second location in Parsons Green is an exciting step for Pre-. This expansion allows us to continue our mission of providing unparalleled beauty experiences and ensuring our clients leave feeling ready for any pre-life moment.”

Pre- prides itself on delivering a bespoke service to every client, focusing on individual goals rather than a cookie-cutter approach to beauty. Their doctor-led aesthetics treatments provide subtle enhancements, with in-depth consultations designed to assess all areas of the face including prevention, proportion and balance for the best, most natural results. While their technology-led facials are custom-designed for skin concerns and include add-ons like LED light therapy, no-needle mesotherapy and radiofrequency to create a treatment plan that is specific to you and your needs.

The salon also offers a unique loyalty scheme and aesthetics membership so clients can build up loyalty points during every visit to use against future products and services. So whether you’re preparing for a weekend away or a special occasion, Pre- has everything you need to make sure you look and feel your very best.

To book an appointment at Pre-, simply visit their website.

Alexandra Davis