The six hottest beauty launches you need to try this month
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As we finally put the darkest days of winter behind us and get ready to embrace the early signs of spring, there’s never been a better time to refresh your beauty collection with a selection of exciting new product launches. From statement cheek colours to mood-boosting fragrances, we’ve rounded up the must-have buys worth adding to your wish list.
Flush Balm Cheek Colour, £26, MERIT
Since launching in the UK two years ago, Merit has quickly amassed an adoring legion of beauty fans, and it’s not hard to see why. As strong believers in the less-is-more approach, Merit’s minimalist collection has everything you need to create a beautiful makeup look in a matter of minutes.
Arguably one of their most iconic products is their award-winning Flush Balm Cheek Colour, and with its gorgeous glow, what’s not to love? Housed in sleek gold packaging, the Merit blush balms are creamy, lightweight, buildable and super pigmented so a little really does go a long way. Thanks to its microfine pigment powders, you can expect a pop of colour and a lovely satin finish, seamlessly melting into the skin to enhance rather than completely cover your skin’s natural texture.
With five new gorgeous shades to add to their growing collection of colours, these new releases are a must-have product on your beauty wish list. Lusitano, a soft peach, and Le Bonbon, a hot pink, are the perfect shades for spring, bringing a vibrant burst of colour to give your skin a lit-from-within dewy finish. Hands down, one of the best cream blushers on the market.
Rosé A Fragrance Trio, £75, Jo Loves
Following her departure from her eponymous brand, Jo Malone London, Jo Loves was launched in 2011 as a passion project and a way for Jo to explore new, innovative scents. Inspired by her memories, travels and personal experiences, the much-loved perfume brand has a new addition to their bold and contemporary fragrance collection in the form of this beautiful limited-edition Rosé A Fragrance Trio.
Packaged in a gorgeous white box, the set features the much-loved White Rose & Lemon Leaves and Rose Petal 25, along with a new scent only available in this set, Rosé & Dates. It’s the perfect give for yourself or a loved one – and a great way to try a selection of Jo Loves scents before splurging on the full-sized bottle.
All three are beautiful floral fragrances with White Rose & Lemon Leaves blending Norma Jean Rose with citrus and cedarwood, while the exclusive Rosé & Dates puts a smokey warmth and exotic twist on a classic floral fragrance. Great to slip in your handbag when you’re on-the-go, these mini perfumes are perfect for any occasion – whether you’re refreshing your scent throughout the day or adding a spritz of something special before an evening out. Either way, compliments guaranteed.
Pro-Collagen Black Cherry Cleansing Balm, £49, ELEMIS
It’s no exaggeration to say that the award-winning ELEMIS Pro-Collagen collection has become something of a global icon, and now skincare lovers can indulge in a new luxurious cleansing experience with their latest Black Cherry Cleansing Balm, the fifth iteration to their beloved range of balms.
With a rich fruity aroma of black cherry infused with warm almond and vanilla, it’s packed full of the same nourishing ingredients and collagen-boosting benefits as the original balm, but with a new gorgeous aroma that truly makes your night-time routine an indulgence to look forward to.
Rose and mimosa waxes, alongside starflower, elderberry and optimega work to effortlessly melt away makeup (and even the toughest waterproof mascaras) while protecting your skin’s barrier, leaving it hydrated and glowing. Not to forget, one of the balm’s hero ingredients, padina pavonica, a marine algae which boosts moisture levels for a visibly revitalised complexion. It’s an award-winner for a reason, so if you’re on the hunt for a new cleansing balm, consider it found.
Eye Stylus Shadow Stick, £32, ILIA
Eyeshadow sticks have long been a staple in our makeup bags, prized for their efficiency and versatility, making them a go-to for when you’re pressed for time but still want to look put together. But with so many options available, finding a product that truly lives up to the hype is no easy feat. Enter the Eye Stylus Shadow Stick – the hotly-anticipated launch from ILIA, which is already making waves and earning its place as one of the best on the market.
Drawing inspiration from the rich tapestries of Renaissance paintings, ILIA’s latest collection embraces the era’s signature depth and drama. The new range showcases 20 matte and shimmer shades, blending warm ochres and earthy umbers with soft pastels to create a timeless, artful aesthetic.
The versatile angled stick ensures effortless application, allowing you to use the flat side for an all-over wash of colour, or the edge to line and define your look. Intensely pigmented, waterproof and crease resistant, you won’t need to worry about the colour fading either. Their formula claims to last for an incredible 12 hours, but we found them to last even longer than this.
Expect a burst of gorgeous shimmer with standout shades like Brocade, a rich bronze, and Opulent, a flattering soft pearl, while Nymph and Filigree, a matte lilac and mint, deliver a fun and playful finish. Colours seamlessly blend together to create a variety of looks, and with skin-loving ingredients like upcycled grape extract, you can expect your eyelids to feel nourished for a smooth, long-lasting application.
Get Cheeky Face Powder Palette, £35, Iconic London
Iconic London has certainly delivered with their new all-in-one bronzer, blush and highlighter face palette. The sleek and travel-friendly compact houses four highly-pigmented gradient shades designed to be fully customisable, allowing you to mix and match to create your perfect look.
With a blend of matte and shimmer finishes, the finely milled powders offer a silky texture that blends seamlessly onto the skin, delivering a natural-looking glow without ever appearing chalky or heavy. Whether you’re after a soft, everyday look or something more sculpted and defined, this palette has everything you need.
The buildable pigments mean you can go from a subtle, sun-kissed warmth to a bold pop of colour with just a few sweeps of your brush. So, if you’re looking for a fuss-free face palette that delivers on pigment, blendability, and staying power, this is not to be missed.
Watermelon Glow Niacinamide Dewy Flush, £22, Glow Recipe
Cult Korean-skincare brand Glow Recipe has added yet another product to its growing list of viral favourites with their Watermelon Glow Niacinamide Dewy Flush. As the last step in your morning skincare routine, this tinted serum comes in two beautiful shades, Watermelon and Berry Flush – perfect for giving your skin a pop of colour with all the added benefits of skin-boosting ingredients.
This skincare hybrid brightens, soothes and hydrates your complexion for your glowiest skin yet, thanks to key ingredients like hydrating niacinamide, squalane, hyaluronic acid and jojoba oil-coated pigments. It’s super lightweight to apply and blends seamlessly to give you an added flush of colour for more low-key makeup days. With innovative products like these, you can be sure to enjoy the benefits of healthy, glowy skin and a flawless complexion. Count us in.
Alexandra Davis
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