The rise of quiet travel: Why more Brits are choosing slow and serene staycations
Staycations aren’t just the backup plan anymore – they’re the plan. With more Brits turning their backs on the stress of international travel, quiet breaks close to home are having a real moment. And it makes sense, doesn’t it? There’s something genuinely satisfying about switching off, packing light, and heading somewhere peaceful without the hassle of airports or delays.
Instead of jet lag and hotel queues, people are choosing cottage stays with garden views, long pub lunches in sleepy villages, and walks through forests that actually smell like pine – not jet fuel. It’s all about slowing down, switching off, and appreciating what’s on our doorstep.
Finding ways to unwind
For a lot of people, the appeal of a slow-paced staycation is the chance to do… not much at all. And that’s part of the charm. No rigid itineraries or tight travel windows. You get up when you fancy, grab a coffee, and let the day unfold. But let’s be honest, sometimes doing nothing also means reaching for your phone for a bit of light entertainment.
Some choose puzzles or podcasts, others might scroll through property listings they’ll never actually follow up on – and then there are those who fancy something a little more exciting. That’s where the best casinos not on GamStop come in. They offer a quick escape with low commitment – welcome bonuses, no complicated sign-ups, and fast withdrawals mean it’s easy to dip in and out without ruining the relaxed mood. It’s the kind of entertainment that pairs well with a quiet evening in, especially when you’re sitting by the fire with a glass of something decent.
Staycations still going strong
Despite a few dips in specific segments, staycations remain a top choice for domestic travel. In 2024, 91% of people said they were interested in taking a staycation – that’s up from 84% the year before. It’s clear that people aren’t just tolerating the idea; they’re embracing it.
Sure, UK families have slightly backed off longer breaks – with only 27% planning extended stays compared to 35% previously – but that doesn’t mean staycations are out. In fact, most people are still planning at least one or two holidays in the year, even if they’re keeping things on the simpler side. It’s more about quality than quantity these days.
And that’s showing in how much people are spending. While there were fewer overnight domestic trips in Q3 2024 than in the same period the year before, spending per trip was up. So we’re not necessarily travelling more, but when we do, we’re putting more into making it worth it.
Somerset, Northumberland and the rise of the low-key destination
One of the more interesting shifts we’re seeing is where people are going. The South West, as ever, is pulling in the crowds – but it’s not just Cornwall and Devon getting all the attention. Somerset, with its laid-back countryside charm, has been gaining popularity as a quieter alternative.
Northumberland, too, is becoming something of a hidden gem. If you’ve ever been, you’ll know why – empty beaches, proper castles, and more stargazing opportunities than you can shake a telescope at. It’s these under-the-radar spots that people are seeking out more and more. A small town may offer just as many charms, from orchestra performances to farm markets. Not just for the peace and quiet, but because they haven’t been overrun.
It’s not always about where you go, though. For a lot of people, it’s about the place you stay. Hot tubs, garden space, decent Wi-Fi – these are all things that top the wishlist for the perfect staycation. A spot that feels like a real break, without sacrificing comfort.
Pop culture’s influence on where we book
TV shows and films are playing a bigger role in travel decisions too. Around 17% of Brits now say they’ve picked a staycation spot based on something they’ve seen on screen. Whether it’s visiting the filming location of a favourite series or trying to recreate a bit of that moody, misty countryside vibe from a crime drama, we’re clearly letting screens guide our holiday picks.
That influence stretches to social media as well. A well-filtered view from a shepherd’s hut or a snap of a coastal path at golden hour can do wonders for a region’s appeal. It’s not just about showing off where you’ve been – it’s about giving others ideas for where to go next.
A change in mindset
What really stands out about the rise of quiet travel is the shift in how we think about holidays. It’s no longer about ticking off landmarks or squeezing in five cities in a week. Now it’s more about taking the pressure off – staying in one place, finding your own rhythm, and letting the break be, well, a break.
The editorial unit
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