Gisele Bundchen is the face of H&M’s A/W campaign

Following in the footsteps of previous H&M campaign greats such as Lana Del Rey, Beyonce and Vanessa Paradis, Gisele Bundchen is now the face of H&M’s latest collection. 

The Brazilian beauty looks every bit the blushing Brit as she poses in an array of fluffy jumpers, cable knits and military-inspired coats, combined with a selection of wintry jeans in delicious shades of neutral.

We adore the classic colour palette of military greens, navys and neutrals, a selection that is no stranger to Bundchen’s own wardrobe. In fact, prints aside, it’s not so different to Bundchen’s prior campaign with H&M in terms of colouring.

This is the second H&M campaign Bundchen has been the face for. How could we forget the gorgeous set of shots produced for the Swedish retailer’s SS ‘11 campaign?

Like many other high-street stores, H&M is opting to do a few sneak peek reveals on Instagram, meaning Gisele’s loyal followers got a taste of the campaign four days ago! Social media is now one of, if not the most important advertising platform these days, as the instagrammed pic was rapidly spread far and wide throughout the Internet.

This scrumptious campaign filled with outerwear, accessories, denim and knitwear was shot on the streets of London, appealing to H&M’s already enormous British fan base. 

Elizabeth Finney

For further information please visit H&M online here or in store.