Levi’s does it right: #MakeOurMark

The Levi’s #MakeOurMark campaign is one intended to provoke questioning in what it means to be yourself to the fullest extent. It speaks on the pursuit of self-exploration, passion and dream chasing, and yesterday evening’s launch party did nothing short of that.

Held in a dimly lit studio in the heart of Bethnal Green, the skyline was Levi’s lit, and the atmosphere was fuelled by an open bar and filled with enchanting banter and sounds of some of London’s most sensational acts du jour (Lilo, FTSE, Ghostpoet and XXXY, to name a few).

Crowded by the city’s most tragically hip, the message was clear: make your mark, and be inspired! Levi’s has always been synonymous with rejecting social dogmas, and inventing your own idea of yourself. Representative of the brand by every stretch, the ambiance adopted Levi’s morale from start to finish and made no apologies for reinforcing what the brand has always stood for: be yourself and make your mark.

Jovaneca Jean-Gilles