Freddy launches PANT ROOM

Italian dance and lifestyle brand, Freddy, has opened a new store on King’s Road, London. PANT ROOM specialises in Freddy’s WR.UP collection and offers fashion lovers the opportunity to expand their collection of wardrobe staples.

Freddy first began life in the 1970s as a rhythmic gymnastics and ballet shoe specialist. The brand has evolved greatly since then and has since been the official sponsor and supplier to the Italian Olympic team.

The brand’s signature WR.UP trousers are the ultimate in versatile fashion and are the perfect wardrobe staple to take you from day to night. The design features a silicone waistband and a patented fit, in order to ensure fantastic shape and hold to give a perfectly lifted and streamlined figure.

Freddy’s new London store stocks a range of WR.UP styles in a variety of colours in order to help achieve everything from cutting-edge looks to more classic outfits with ease.

Set across two floors, the new store is set to become a one-of-a-kind showcase for the brand and will ensure that it creates its own legacy, not just in London but across the whole UK. In the future the store will offer exclusive ranges and will be at the forefront of the brand’s collections making it the ideal flagship for the ever growing brand.

Ellie Owen

Freddy’s new London store, PANT ROOM, is located at 55 King’s Road, London. You can find out more about the brand and view their collections on their website.