Levi’s unveils female artists for its fall 2015 campaign

20^th July 2015

The editorial unit

The editorial unit

20 July 2015

As a continuation of their 2014 Live in Levi’s campaign, which celebrates the exhilarating experiences people have had whilst wearing their favourite pair of Levi jeans, the brand have debut a women-specific line. With a great variety of shapes and styles the brand is promoting the notion that there really is the perfect pair of jeans out there for everyone, man or woman.

From curvy fits to skinny and straight, the retailer is making sure every female finds a partner in denim that makes them feel happy, confident and especially sexy.

Guaranteeing a successful campaign, the brand is enrolling famous female musicians such as the beautiful, Grammy award winner, producer and activist, Alicia Keys. Keys is not only lending her signature style to the brand’s campaign but her recognisable and soulful voice too in the form of an exclusive song, 28,000 Days, as the campaign’s soundtrack.

“I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman…there is something for everyone…much like music.”

The 160-year-old brand that reinvigorated women’s fashion forever after creating the first ever blue jean for females has been working for 80 years to create jeans that make women, like Keys, feel beautiful and powerful.

The shopping experience is a very different one for men and women and Levi’s is making headlines by not just acknowledging this but using it as the key driving force behind this campaign. The brand is pushing to make the experience of finding a pair of jeans easier for women not just by catering to all shapes and sizes but now shoppers are able to make one-on-one appointments with personal shoppers and stylists at select locations.

Levi’s global chief marketing officer, Jennifer Sey, stated: “A lot of women feel like jeans aren’t made for their body shape, and it’s a frustrating experience, so we’re looking to change that with this new collection.”

Every woman needs a flawless pair of jeans to feel confident, powerful and ready to take on the world and now that sounds like a real life possibility. Our advice? Get shopping!

Hannah Douglas