Shore Projects: contemporary watches inspired by the British seaside

Shore Projects first shook up the watch sector at their inception just over a year ago, and have swiftly gained an enthusiastic following during the past 12 months.

Founded by a group of friends, with a shared admiration for the great British seaside, the brand now produces three lines: Project 1, Project 2 and newly-released Project 3.

Shore watches are timelessly stylish, with a clean, minimal aesthetic, and intended for everyday wear. The vintage-inspired designs are combined with strong contemporary materials, including a stainless steel case, housing a Swiss movement mechanism and scratch-resistant crystal sapphire glass that is water-resistant to 100m.

Each timepiece is fittingly named after a popular seaside resort, such as Poole, Falmouth, Salcombe and Newquay, and comes in brushed silver, gold or rose gold, with a choice of white or dark faces. The innovative, interchangeable strap facility allows wearers to transform their look in a matter of seconds: leather (sourced from Italy), mesh, polka dot, silicone and nylon straps are available in an array of appealing beach-inspired colours.

Say goodbye to the bane of matching your accessories to an outfit, as these clever straps make head-to-toe styling enjoyable and hassle-free. Casual, smart or refined, Shore Projects have it covered.

Rebekah Absalom
Photos: Rebekah Absalom

For further information on Shore Projects visit here. Follow them on Facebook, Twitter and Instagram.