Eyeshadow reboot from Urban Decay

Innovators in performance products and experimental colour Urban Decay bring us their new Pigment Infusion System. With 68 new mouth-watering eyeshadow shades in five different fishes of satin, shimmer, sparkle, duo tone and matte, the eyeshadow holds tightly onto the pigment so the colour stays on your lids for longer.

With a velvety texture, colours range from the very wearable to high fashion and high drama. Shades include all-time favourites like Midnight Cowboy (a mid-brown tone) must-haves from their Matte and Deluxe collections and shades previously only available in palettes.

Some of these individual shades include: Foxy a warm, matte, pale-peach tone great for blue or green eyes; Maui Wowie, a cool shimmery-gold tone which can be worn day or night and suits all skins or eye colours; fun for anyone to wear Radium – previously only available in a pallet – is a deep colbert blue with a shimmery finish; and Gunmetal a sparkly sultry dark-grey colour that is flattering for any party look.

Not only are the formulations of their eyeshadows new, but the packaging also boasts a more user-friendly shell-system that allows you to pop the shadow out of its shell and insert them into another palette. 

Urban Decay promises a longer lasting, crease-free, denser colour with more uniform distribution and blend-ability. Eyeshadow that can guarantee this after a long day at work or eventful night out can only be a good thing.

 Zehre Rushby

Urban Decay Eyeshadows £14-£17 are available from Debenhams and House of Fraser, or online here.