77 Diamonds: High quality jewellery at affordable prices

The online retail industry has seen a considerable increase in sales over recent years. Customers are able to fully research, locate pieces and make a purchase, all in the comfort of their own home, making online shopping the go-to for many.

London-based jeweller 77 Diamonds aims to cater for these changing consumer habits by allowing customers to find their perfect piece of jewellery at the click of a button, removing the need for face-to-face consultations.

The company has access to over 80% of the world’s finest diamonds, which are sourced directly from manufacturers. Cutting out the wholesale market allows this brand to offer prices that are up to 76% cheaper than high street stores, such as Tiffany & Co, De Beers and Ernest Jones.

In addition to off-the-peg rings, necklaces, bracelets and earrings, 77 Diamonds offers a bespoke service where clients can take creative control of their engagement or wedding ring, tweaking the stone’s shape, cut, colour and clarity, before a 360-degree video showcases the final design.

However, not everyone buys diamonds for someone else; women, especially, are more empowered to purchase items for themselves, with earrings and eternity rings proving particularly popular.

Keen to take a closer look at the latter, we visited the London Mayfair showroom for a consultation. During our 45-minute appointment, an adviser talked through the brand’s extensive range of modern, classic and vintage rings and recommended a few designs based on our style preferences. We were also taught about caring for different metals and stacking jewellery without causing damage, as well as the importance of certified diamonds.

We can safely say this expert team is highly knowledgeable, passionate and strives to help customers make the right decision. It is also worth noting that all purchases come with a lifetime warranty, free resizing and 30-day return period.

All in all, 77 Diamonds offers customers a luxury experience at an affordable price; it is no wonder the company has won numerous awards. Whether you are drawn to the idea of creating your dream ring online or prefer the intimacy of a showroom appointment, we guarantee you will be equally impressed with the diamond quality, unbeatable value and first class service.

Rebekah Absalom

For further information on 77 Diamonds, visit the website. Or browse the brand’s Instagram and Facebook accounts.