Some useful tips for a beginning YouTube blogger

Since its launch in 2005, YouTube has grown tremendously as an online video sharing and social media platform. It has become a service influencing pop culture and internet trends and has produced multi-millionaire entertainers across the world.

Every day, YouTube users watch over one billion hours of video footage. With the increasing demand for quality, fun and educational content – many people are taking up a career as YouTube bloggers and content creators as it offers flexible working hours and enormous earning potential. YouTube collaborates with creators in Google’s AdSense program, which benefits both parties by increasing their revenues.

Tips for beginners

YouTube is the second most popular website on the internet. It has about two billion monthly users who watch videos in over 80 different languages. With such a large audience, it is a great platform for beginners interested in vlogging, blogging, and content creating.

A lot goes into making a successful video channel, for example, how to choose the right YouTube video ratio size, types of equipment to be bought, allocating budget, etc. Here are some simple, actionable tips for beginners to help them get started on this journey.

Set up a clear vision and a strong plan

A YouTube Channel with a distinct purpose is easier to subscribe to than one that appears to be doing various things. Before one can begin developing content, they must make sure they have a clear vision in mind.

It is recommended for a person to decide what they want to achieve with their vlogs, whether it’s to overcome a camera phobia, gain confidence, as a part-time hobby, improve video editing skills or acquire 10,000+ subscribers and gain sponsorships.

Setting up a few small short-term goals and a few larger long-term goals is a good idea so one knows what they’re aiming for and can make adjustments as needed.

Discover a passion

Many newcomers will choose to blog based on what they believe will attract the most viewers. This is a massive blunder as  excitement can be faked at first, but the viewers will notice after a few vlogs that the creator doesn’t enjoy what they’re doing. It will also be tougher to remain inspired to create content if they have to discuss topics they are not inspired by.

The concept is to discover a passion and then make content about it. So that one may enjoy making videos for a long time, a passion and vlog niche should intersect.

Choose a niche topic

It is a good idea to avoid choosing a popular topic since they will have already been saturated. It is better to choose something that the target audience will find fascinating, relevant and useful. One can provide various videos but they must all be unique and relatable to the viewers. For example, the TASTY cooking channel focuses on creating content revolving around food.

Do research

To gain ideas and inspiration one could read about interesting and current topics, go through different videos, channels, movies, etc and learn how they work. Watching how other creators come up with great content and looking at their style and technique is always helpful. It can help while working on areas that might need to improvement.

Enhance videos for SEO

One way to increase the visibility of videos is to optimise the content so that it ranks higher on YouTube. This can be done by giving the first video a great, descriptive title that viewers are likely to type into the search bar and adding a major keyword or key phrase.

Additionally, ensure to include relevant tags that will assist the video to be classified into multiple categories. Incorporate target keywords, synonyms and long-tail keyword variations in writing an amazing description of at least 200 words. This will not only assist viewers in determining what the video is about, but it will also help the content to rank higher in search engine results pages.

Choose the right video equipment to use

A creator doesn’t have to make a significant investment in a video camera and sound equipment to start a YouTube vlogging channel. They can begin filming with a smartphone camera or an existing digital camera. Once the YouTube channel starts to expand, it would be a great idea to consider investing in good video equipment, such as mirrorless cameras, tripods, lenses, etc.

Always do an audio check

Remember that audio quality and lighting are the most crucial parts in creating a video. If one ignores them, their visitors may lose interest in the films after just a few seconds and choose not to to subscribe. Make sure to have a good-quality microphone that can be attached to the camera. Simultaneously, pay attention to the recording environment and make it a habit to evaluate if the audio is clear enough for the audience to understand.

Make sure to collaborate and share

Another suggestion is to network and make friends online because it is a community-driven platform. Find channels that are enjoyable and comment on them. Taking a genuine interest in other creators and the content they provide and finding ways to collaborate with them is a great way to expand one’s account. 

Finally, one should not forget to share their work with the rest of the world. One of the simplest and most successful ways to spread the message is through social media as YouTube’s algorithm emphasises outside traffic. Clicks from Facebook or Twitter are an easy technique to increase the visibility of a video.

Every time a new piece of content is published, promote it. Update social media accounts and websited, blogs or newsletters with updated information. To keep things interesting, create a special message for each platform.

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