Portfolios: Why showing off work is more important than ever

In the digital age, gathering, generating and sharing material has become routine. The digital portfolio is one of the newest tools and platforms. Other sectors are discovering the skills and advantages acquired from developing a portfolio with the ability to collect data from thousands of applications and sources. The digital portfolio is the new way to exhibit what we’re learning and doing.

Portfolio websites are no longer limited to certain disciplines or businesses. The value of having a professional online presence is greater than ever and an online portfolio will undoubtedly boost visibility and presence. Everyone needs a digital portfolio for the following reasons.

Making a good impression

People are more willing to share their work, personal brand and abilities online and creating an online portfolio will attract employers and prospective consumers.

An online portfolio may take many shapes – many employ an aesthetically appealing website, but in any case it should reflect the particular personality of the business or individual.

Unlike a résumé, an online portfolio makes an impact, so employers seeking a certain kind of employee will get a better idea from the get-go. A portfolio will help prospective employers remember applicants better than a list of bullet points and it should make a fantastic initial impression.

Online visibility

An online portfolio will profit from search engine optimisation. Jobless? An online portfolio can help organisations and employers examine their options on the web and compare possible hires. That’s why basic SEO knowledge is vital. SEO is the process of improving a website’s ranking on Google – the higher in the list the better. Getting on the first page usually helps gain more clients or jobs.

It’s a good idea to make sure a portfolio, whether from a free website or built to spec, is easy to navigate. In addition, reasonable UI/UX is vital for SEO, with an awareness of how sharing and linking can help build links for an online portfolio. Off-page optimisation is also a significant SEO factor and also won’t do a Google ranking any harm.

More clients for freelancers

Now that SEO is handled, better rankings will lead to more hits – hopefully soon. The Internet helps freelancers reach companies, who employ on a casual basis for various tasks. Whether a content writer or a graphic designer, expert skills and services must be immediately apparent.

Online portfolios may passively gain clients by simply posting online and letting potential clients get in touch. It’s also worth locating possible clients and speculatively sending them a link to a portfolio for them to discover more. An online portfolio is a digital value proposition.

Branding

Online portfolios present the brand, identity and services offers. The desired public image is reflected on the portfolio pages and a web portfolio contains more than simply the past and present of a business or artist. It’s an opportunity to show a little personality, helping to make an impact in the relevant field. Making use of online personas can be enormously useful, but it’s worth keeping in mind that a business owner must always perform. Competence is measured in results.

Using a beautiful or striking template is a terrific way to stand out in an online portfolio and it’s simple to choose one.

Portfolio design

Whether for freelancers looking for new clients or employees looking for a new job, an online portfolio must be passable and ideally impressive. The finest work is showcased on the top portfolio websites – it’s essential to consider the target audience’s aim and create a suitable portfolio, but keep it’s best to keep it simple. Any portfolio should include information about –

• The owner
  After everything is prepared and the best online portfolio sites found, next it’s time to create a compelling profile. One should be presented as a professional who is worth choosing. There should be a section for a CV, education, experience and personal statement. Photos will help personalise it. This aspect of the website shows visitors a prospective employee’s passion for their job and getting to know them better can help an audience decide whether they are a good fit to work with.

• Talents and best work
  It’s important to show off one’s best work and explain particular specialisms. When providing examples online, users should ensure their work appeals to their intended audience and then highlight it. The material can do the talking, with a portfolio to show off months or years of effort. It’s also a good idea to mention any prominent clients previously worked with.

• Contact details
  Once caught, the audience will become a lead and a contact page will be needed. This page should be kept simple so that clients or employers are easily able to make contact. The page should include the business phone numbers, relevant email addresses and social media accounts.

Conclusion

Making a portfolio website is a great way to expand any consumer base and an opportunity to build a brand and reputation. There are various services available to assist with creating a unique website and with all the competition around, there’s no time to lose.

The editorial unit