Five tips for setting up a new website

Freelance writers, photographers, bloggers, musicians – any small business owners: a great website is required for any company’s success! With all the surrounding competition, it’s not enough to have an ordinary website. Any content, images or other information posted on a website should be engaging enough to lure customers in.

As a business site’s aim is to boost traffic and drive sales, it’s a good idea to know the major factors when setting up an engaging website in order to earn a lucrative income in the future. To that end, here are five nifty tips to make your any website engaging.

1.   Secure, scalable hosting with supreme tech support

The first thing to do when getting started with a business website is purchase a top-notch website host that offers smart technology and services for the website to be easily identified on search engines. These are some of the top 10 web hosting companies that provide extraordinary hosting services and let users connect their domain name to the provider so that whenever visitors visit the site address, the website is displayed while preserving the hosting account.

When choosing a good website hosting plan, users need to ensure the hosting provider has chat or phone support for assistance with any issues.

2.   Mobile responsive technology

Nowadays, it goes without saying that one you’ve started building your website, it’s necessary to consider its mobile-friendliness. Most web surfers spend over five hours on their smartphones daily, while over a third do online shopping via their mobile devices.

When prospects land on a website and find it difficult to navigate, they will quickly switch to a competitor. Moreover, they might leave a negative review about sluggish mobile responsive rates that affect the website’s ranking.

3.   Invest in the domain name

It’s important to take a little time to contemplate the right domain name as this is how the business will be known. However, changing domain names frequently risky when the aim is to retain the audience. Therefore, when registering for a domain name, users should be sure of its relevancy to their brand, that it’s hassle-free to spell and that it’s memorable. It’s also best to avoid hyphens and numbers.

It’s a great idea to put a little money into a paid domain name that will give the website a strong professional look. Various website builders provide domain name registration, and it’s good practice to shop around to get the best deal.

4.   Put contact details above the fold

Contact information should be posted prominently if the business relies on people getting in touch. This is how they can find it easily!

Any contact details must be identifiable and accessible at the top of the landing page so visitors don’t need to rummage for a phone number to contact the team. Similarly, any business looking to use social media to establish connections with customers should put social links in the header or footer of their site.

5.   Optimise for search engines

SEO is a crucial practice to apply to any website that ensures search engines rank and index the site properly and then demonstrate it to its users. The better the content on a website, the higher it will emerge in the SERPs. Optimal SEO also incorporates factors such as rapid loading speed, keyword research and premium website code.

Conclusion

Although building a website or getting started with website development is not always a piece of cake, following these simple tips should give businesses a higher chance of succeeding in the online marketplace.

The editorial unit