Tips for organising a charity fundraising event

Each person has a cause they want to get behind, and many are itching to do something good for the world. A charity fundraiser can do a lot for a community and is a very helpful way of raising money. But it takes more work than many of us would think to get it done, especially if it’s about doing something big. Here are some tips for organising a charity fundraising event to put on something worthy of donating to.

Set a fundraising goal

It’s the number one rule of life: starting a marketing campaign, want a better job, want to lose weight? Set a goal. A goal is going to provide something to work towards and is especially powerful when it comes to charity events. The power of mass competition will win out, and chances are that goal will be achieved through simple psychology, so it might be worth making it a big one.

Everything else: small and manageable. Most people can’t put on Woodstock 2.0, but anyone can get a few bands in the area together. When it comes to the charity goal it’s a moment to reach for the stars, but fundraisers must be realistic about what they and their team can achieve to reach it.

Gather the local talent

No matter how big a charity event gets, there is local talent to be harnessed. Everyone wants to chip in, everyone wants to show what they’ve got, so whether it’s the local emo band of teenagers, or baking sweet treats to sell, it’s time to get to recruiting. The artsy can paint faces, or decorate the premises, the organised can organise and the friendly can be front-of-house – because even friendliness is a talent today.

Those low on helpful locals can contact WeAreMassive.co.uk for all mass participation problems. They have recruited talent for brands like Nike and Adidas, providing them with cheery volunteers that are vetted and ready to take any role, be that brand ambassador, event manager or hospitality staff. Demanding events need professional logistical staffing.

Define the demographic

What kind of event one ends up hosting will depend on the type of clientele who are catered to. For example, an afternoon tea will appeal to an older audience or perhaps night shift workers. For a younger demographic, a gig with some modern music might be the thing. For the veterans, it’s a great idea to offer a chance to share their stories, like writing a book of short stories of their lives to fundraise. Going for something wacky, like a challenge or a recreation of something popular, like the Squid Game copies that were everywhere last year, will help bring virality.

When putting on an event, no matter the size, that is the focus, so it’s important to market it like an events organiser would. That starts with making a profile of the target audience. It doesn’t have to be too involved, depending on how big this charity fundraising event needs to be, but even the most basic of events should have a vague idea.

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