YouTube SEO: How to rank higher and get more YouTube views

Ever wondered about those YouTube personalities whose videos amass millions of views? It may sound like a fantasy, but it’s a reality made possible because their videos consistently rank higher on YouTube. They gain more YouTube views through effective YouTube SEO optimization.

Perusing YouTube’s search suggestions, one can notice that videos with high view counts rank higher on YouTube. This isn’t purely about the view count but also relates to SEO optimisation. YouTube employs keyword searches to suggest which videos viewers should watch.

To ensure videos rank higher, YouTube SEO needs to be optimised. Numerous individuals have harnessed YouTube SEO, experiencing a significant increase in their YouTube channel views.

How to rank higher and gain more YouTube views

1. Focus on keywords

YouTube employs keywords in its SEO to present the best results to users, enabling them to watch the top videos. Incorporating relevant keywords in the video description and multiple times within the video can enhance the video’s YouTube SEO ranking.

If unsure about the appropriate keywords, consider utilising keyword search tools like KeywordTool.io. These search tools will provide the most pertinent keywords for the YouTube video. By doing this, the YouTube channel will be optimised, and when individuals search for something based on a specific keyword, the video will appear among the first results, leading to increased YouTube views.

2. Optimise the video title

After selecting the video keywords for SEO ranking on YouTube, the subsequent step is to optimise the YouTube video title with the chosen keywords. Incorporating the keyword in the video title can lead to a higher YouTube video ranking, as it will appear among the top results.

The video title should be compelling to users once they see it among the top choices, encouraging them to click on it and view the video. The title should clearly communicate the video content. It should also be concise, featuring fewer than 70 characters.

A compelling title is vital  to get more YouTube views on the video, as without much effort in creating an engaging title, the YouTube channel may not receive many views, even with keywords in the title.

3. Optimise the video description

The video description significantly influences YouTube SEO optimisation. While the title aims to capture the viewer’s attention, the description’s purpose is to entice the viewer into clicking the video. Hence, the video description should be optimised.

YouTube typically displays the first 125 characters of a YouTube description. This means the description should contain the keyword and succinctly convey its message to viewers. YouTube also advises placing the keyword at the beginning of the video’s description.

Moreover, a well-crafted description can persuade viewers to click on the video and begin watching it. It can also pique viewer curiosity about the video. This contributes to the videos ranking high and helps get more YouTube views.

4. Incorporate and optimise hashtags

Hashtags are known to facilitate viral trends. This is particularly prevalent on Twitter, where topics are ranked high based on hashtags and the number of people interested in the particular topic. YouTube is a platform where hashtags can contribute to a video ranking high and receiving more views.

Relevant hashtags should be added to the video’s description to offer a more realistic view and a better chance of attracting attention. Hashtags that include the keywords can help emphasise the video’s message. A video can be particularly intriguing if it features relevant hashtags related to the video content.

Hashtags can also incorporate emojis to make them more appealing and attention-worthy. Regularly adding hashtags related to trending topics on YouTube can increase the video views. Videos with high view counts typically feature as many hashtags as possible to make the video compelling.

5. Foster audience participation

Audience participation holds crucial significance for any flourishing YouTube channel. This interaction allows the content creator to understand the viewers’ preferences, inviting them to comment on potential changes they’d like to see in subsequent videos.

One can also encourage viewers to leave feedback on the videos to pinpoint areas for improvement. At the end of each video, it is beneficial to invite viewers to leave comments. Consideration can also be given to utilising YouTube’s automated response options such as emojis and GIFs.

Most viewers are fond of YouTube channels where the creator actively engages with the audience. This interaction facilitates a positive relationship between the viewers and the creator. It also portrays the content creator as approachable and easy to interact with. Such traits are likely to yield more YouTube views, which can subsequently result in higher-ranking videos on YouTube.

Scheduling sessions to answer viewers’ queries in a video format can also enhance the channel’s engagement.

Conclusion

YouTube SEO ranks videos based on keyword usage. Incorporating keywords into videos can make them more engaging and enjoyable to watch. It will also enhance the video’s ranking on YouTube. Consideration should also be given to optimising the title and description by incorporating keywords to achieve a high ranking.

The editorial unit