Four benefits of integrating POS with bakery delivery and online ordering

Omnichannel bakery orders are on the rise. According to experts at PYMNTS, the average cafe or bakery receives customers’ orders through more than two or three channels daily.

As more bakeries introduce delivery, online ordering systems and buy-now pickup in-store, it’s time to start effectively capturing sales from all angles if you want to retain your customer base. 

In order to maintain operational efficiency when setting up omnichannel ordering systems, integrating your point-of-sale software is crucial. Noy, not only do you connect your online and in-store order tracking, but you could also save your team hours of manual labour. 

With this in mind, this article will teach you how to integrate your POS software with an online ordering system and share four ways it could streamline your bakery’s success in 2024.

Integrating your POS with your online order/delivery system 

In the hospitality industry, online orders make up more than 41% of food sales. 

Whether these come from apps, aggregators or any other delivery channel, it’s no secret that online ordering systems have become a crucial feature to introduce to your bakery business in 2025. 

In order to ensure that these orders are processed effectively, integrating your online ordering system with your in-store POS software is a game changer.

This starts with investing in a POS for your bakery business that allows you to process orders from multiple channels at once. 

Once your point-of-sale system is up and running, you can connect it to your online ordering system using either an order aggregator or by setting up a direct integration:

• Order Aggregator: This is a tool that can centralise your online orders from multiple channels for easier management. Using an order aggregator such as Checkmate, Olo or Deliverect, you can automatically connect your EPOS system to any online ordering app or delivery service you use. This will simplify order consolidation and automatically route each order through your in-store POS system.
• Setting Up A Direct Integration: You can also manually set up a POS integration with a third-party ordering software. If your POS system allows direct integration, you can avoid the hefty software costs associated with investing in an aggregator.

Not only does a POS integration allow you to consolidate omnichannel orders into one user-friendly platform, but you can also coordinate deliveries from multiple delivery platforms. 

For example, if your bakery operates on numerous online ordering apps such as Uber Eats and Deliveroo, your POS will automatically match delivery orders to the nearest courier, offering customers fast, efficient delivery options. 

Four benefits for your bakery business

There are plenty of advantages associated with integrating POS software with your online ordering system as a successful bakery.

Not only does this give you the chance to enhance your customer experience, but online ordering systems help you improve order accuracy and streamline your workload.

Here are four key benefits you could enjoy when merging your POS software with your bakery delivery system.

Offer direct online ordering

63% of customers carry out an online food order at least twice a week, rendering it one of the primary channels for bakery conversions.

POS integration allows your online ordering system to flow seamlessly, as customers are able to order directly from your bakery website rather than being redirected to a third-party delivery system.

POS integration allows you to take control of your orders. You’ll see orders from multiple channels appear on your screen in real-time, reducing the time it takes to process manual entries and the constant need to monitor orders when serving in-store customers. 

Order accuracy

Integrating your delivery app with your in-store POS system allows for greater order accuracy.

As a bakery, you may be commissioned to create personalised cakes for occasions and events that require a great deal of detail. 

Traditional ordering methods on the phone and in person allow for human error and mistakes to be made during the baking process. 

With the ability to type out specific instructions, add dietary requirements, and adjust quantities digitally, customers can personalise their order, which is then sent directly to your in-store POS system for accurate processing.

Enhanced customer experience

We’ve touched on a few of the ways integrating a POS system with your online ordering platform can improve customer satisfaction.

However, one of the most notable benefits associated with POS integration is the acceleration of the service you provide to each customer. By allowing customers to order online, you reduce customer wait times and the need for intermediary middlemen such as servers and phone handlers.

Customers can process orders before they enter the bakery, and the goods will be waiting for them when they do. 

This allows them to cut the queues and chops your in-store line in half.

Smart inventory management

POS integration also enhances your inventory management as a fast-paced bakery business. 

Your POS system can collect data from orders processed on multiple channels, alerting you to any ingredient shortages that may affect your bakery supply and order fulfilment.

With inventory management software built-in, POS systems can also streamline your stock adjustment, recommend re-ordering to reduce inventory waste and predict ordering trends that may affect your inventory.

Taking your bakery business to the next level

It’s no secret that POS integration will significantly improve the success of your bakery delivery system.

It’s essential to set up a POS/ordering system integration to manage large influxes of orders from multiple channels. 

POS integration consolidates orders into one accessible platform, reducing customer wait times, ensuring order accuracy, and providing the resources to take your bakery business to the next level.

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