Rock and roll: The ‘Worn By’ store

If musical legends like Jimi Hendrix, The Beatles, The Rolling Stones, and Black Sabbath continue to rock your world, then London-based The Worn by Store should be on top of your list of fashion haunts.

The label specialises in bringing alive and capturing some of the momentous moments of heady rock and roll history. Intrigued? There is more. Its latest SS12 collection is inspired by none other than the original love machine Rod Stewart. The Cruel But Fair t-shirt collection, originally worn by Rod in the 1980s, comes in two washes—baby pink and a mottled vintage wash.

The label, which prides itself on its in-depth research, collaborates with a plethora of original artists, musicians, and photographers to revive the original rock and roll saga. It renews the original imagery and recreates vintage t-shirts worn by music legends. So whether you move it like Mick Jagger, sleep to Elton John, or rock to the tunes of The Velvet Underground, these legends come alive through the clothing making you stand out in the crowd as a true music aficionado.

The Worn By Store started in 2004 and has become a strong fashion brand touching the right note for true music lovers who appreciate the style and legacy of these classic music icons and want to re-live some of the (in)famous moments of rock history. Each of the t-shirts come with a unique Polaroid style tag that gives you the details about the influence behind the print. Also the vintage-inspired t-shirts are made using quality fabrics and come in great colours with stitch detailing and print techniques to give the wearer the appropriate rockin’ style.

To re-live the rock and roll moment, check out: http://www.wornby.co.uk

Dhanya Nair
Photos: Courtesy of Wornby