Hamilton and Hare: bespoke men’s underwear

Last night, The Upcoming attended the launch party of British brand Hamilton and Hare launching their new Lombard collection. The brand is like no other within the industry as their simple yet innovative idea is unique.

Olivia Francis, founder of the brand, believed there was a gap in the market for men’s fashion. A man can be suited and booted, with tailor-made suits, topped off with luxury accessories including watches, shoes, etc but when it comes to what is underneath the suits this is what seems to always be neglected.

That’s where Hamilton and Hare come in. The brand thinks a man should have luxury tailor-made underwear to complete an outfit and make you feel good both inside and out. And why not? You may look spiffin’ on the outside, but what’s underneath? Men’s underwear has no variety and is normally drab with materials that are not of a high quality, “nappy looking” and not sexy at all.

The new boxer shorts have been made to “define the bottom” as Olivia stated last night where the preview of the new collection was shown at the prestigious Wolf & Badger in Dover Street. Male models wearing only the boxers paraded and displayed the collection that was an instant success.

It seems to make sense and you have to question why this has not been done before. Women have a wide variety of underwear to choose from, from different shapes, styles, materials and for men there is hardly anything to choose from.

These luxury shorts are tailor-made from Savile Row’s finest suppliers and tailors. They have been made to enhance the lift of the bottom, made of high quality, mother of pearl buttons at the top and the brand’s label of boxing hares on the back to finish them off and feel incredibly comfortable.

Women’s underwear is sexy and it is about time that men’s underwear was too. Elegant, sexy and sophisticated underwear? Suits you Sir.

Leyla Nguyen
Photos: Marcus Dawes

For further information about Hamilton and Hare visit here.