The Upcoming is an independent UK-based online magazine covering culture, lifestyle and the arts. Since our founding in 2011, we’ve built a reputation for insightful editorial, high production values and a growing readership that spans the UK and beyond.
We collaborate with brands, agencies and media buyers to create tailored advertising solutions that sit naturally within our editorial environment.
What we offer
Sponsored articles / advertorials
We publish advertorial content that reflects the tone and subject matter of our publication. Sponsored articles can be written by our in-house editorial team or provided by the client and are clearly marked as such. These features are permanently hosted and offer an organic way to present your message to a culture-savvy audience.
Display advertising
We offer a range of display formats across our site, including homepage banners, in-article placements and custom sponsorship packages. We work with both programmatic and direct campaigns and can provide performance metrics upon request.
Long-term partnerships
We welcome ongoing collaborations with aligned brands and agencies, including content series, editorial partnerships and event coverage. Our team is happy to work closely with clients to develop bespoke campaigns that meet your goals.
Our audience
Our readers are culturally engaged, digitally literate and largely based in the UK. They come to The Upcoming for original perspectives on film, theatre, music, food, travel and lifestyle. We attract thousands of monthly visitors and maintain active presences across social media and content aggregators.
Why work with us
Independent and editorially led
Strong presence in arts and lifestyle media
Transparent and flexible advertising terms
In-house content and design capabilities
Open to experimentation and creative formats
Get in touch
To discuss advertising rates, availability or ideas for collaboration, please email advertising@theupcoming.co.uk.
We respond promptly and are happy to provide media kits, rate cards or case studies on request.
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